The Season of Print

Print is here and just in time for the busiest season of the year.

It’s amazing that there are still so many people that do not believe in the power of print. Don’t be one of the non-believers. If you don’t trust anything else, trust the statistics. Whether it’s print media, publications, or documents – print is thriving. Technology may make our professional lives easier, but print is the force that is bringing your customers to your business.

According to The Valassis Shopper Marketing Report, the millenial generation, while being glued to their phones, still rely on print materials as their main source of coupons, mailers, and what’s even more staggering is how much they really do read them!

  • Mail: 61%
  • Newspapers: 52%
  • Internet (Download): 47%
  • Internet (Print At Home): 42%
  • Smartphone: 39%

So, what’s smart this season?

Using every mean necessary for the success of your business! Create a marketing mix that’s effective in advertisin, promotion, and a strategy that produces results.

Compared to marketing campaigns, advertising, and other call-to-actions, print is providing the incalculable. The most notable reasons to commit to traditional print media is that it is seen as more trustworthy, even luxurious, than their digital counterparts.

Clients are beginning to associate the tactile experience of print with luxury. Digital is cheap, fast, and easy. Who wants to be identified with any of those things? Mary-Frances Burt, Creative Director

SWFL Holiday Printing

SWFL Office Solutions is proud to help you reconnect in Fort Myers with affordable, high-quality products and services! We are serving Collier, Lee, and Hendry counties, as well as Sarasota, Charlotte, and Manatee counties. Contact us today to discuss how we can connect your office with print solutions today!

The printing press is the greatest weapon in the armoury of the modern commander.
T. E. Lawrence

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