Improving Your Marketing Strategy with Print

Print will always have a place in Marketing.

Despite what skeptics may say, print is a medium that is thriving in the advertising world. Beyond the web, everyone from small businesses to large corporations need to reach every member of their audience. In our digital world, print is actually becoming more of a benefit than other.

People are reading; they’re seeking out brightly colored materials on their daily commute, on their lunch break, on their way home. Our eyes are adjusting from screens to paper.

Shouldn’t you be taking advantage of everything print marketing has to offer?

Print is a traditional medium but that doesn’t mean it’s outdated. Rethink and rework your marketing strategy to make way for print.

Check out the following reasons more and more businesses are reaching for tangible materials.

Trustworthy

Print is viewed as a more personal and trustworthy medium than its digital counterparts. With our world covered in screens, print materials are seen as more of a luxury. There’s something very profound about touching and holding a piece of marketing, versus simply seeing it.

Direct Mail in particular has traceable, real results. In fact, USPS shows that 79% percent of consumers read or scan advertising mail and find direct mail more convenient than going online. Additionally, the Direct Marketing Association found that direct mail marketing is seven times more effective than all digital channels combined.

Cost-Efficient

Print doesn’t have to break the bank! In fact, you can create a creative, results-driven marketing campaign that’s as affordable as it is effective.

It helps when you have a device that you can rely on. Create high-quality, color images on one of our premiere Xerox machines. Now you can have your own in-house printing machine for all of your marketing needs. Never forget flyers or brochures again.

Remember to add some color to create an even longer lasting impact.

Creative

Print is colorful, creative and oh so fun!

Design goes a long way in creating an effective campaign! Get creative and think outside the box to make a print marketing campaign that your customers will never forget. Print opens the door for endless creative opportunities that will turn heads and transform into leads.

Communicative

Print speaks to people. A connection is made when your customer holds and experiences one of your printed materials.

“When you hand me your business card, you create a mental and visual link,” says Monica Doss, entrepreneur in residence at Wake Forest Innovations in Winston-Salem, N.C. “Even after I’ve added you to my contact database, I keep your card.”

Print has the remarkable ability to continue working for you even after you’re gone. Let your marketing speak for itself!

Print Marketing in Southwest Florida

SWFL Office Solutions is proud to help you reconnect in Fort Myers with affordable, high-quality products and services! We are serving Collier, Lee, and Hendry counties, as well as Sarasota, Charlotte, and Manatee counties. Contact us today to discuss how we can connect your office with print solutions today!

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