Communicate with Color

“Colors, like features, follow the changes of the emotions.” – Pablo Picasso

Color is the key to successful communication. It makes a statement before you even begin to talk. Consider your business’ brand? Is is bold? Monochromatic? Do your marketing materials include a powerful accent color?

Colorful Stats to Consider

  • Color has been shown to increase brand recognition by up to 80 percent.
  • Color can increase attention spans and recall by more than 82 percent.
  • 55 percent of recipients are more likely to pick up a full-color direct mail piece first, which is important because the average person spends just 2.5 seconds deciding whether to read a direct mail piece or toss it aside.

Check out these other interesting color facts!

In Color We Trust

Print is the most personal, trustworthy source of marketing materials, even surpassing digital marketing initiatives. There’s something profound about tangible marketing materials that you can touch and hold that makes it more believable.

Direct Mail in particular has traceable, real results. In fact, USPS shows that 79% percent of consumers read or scan advertising mail and find direct mail more convenient than going online. Additionally, the Direct Marketing Association found that direct mail marketing is seven times more effective than all digital channels combined.

Color Your Savings

Print is a cost-efficient initiative that works! In fact, you can create a creative, results-driven marketing campaign that’s as affordable as it is effective.

It helps when you have a device that you can rely on. Create high-quality, color images on one of our premiere Xerox machines. Now you can have your own in-house printing machine for all of your marketing needs. Never forget flyers or brochures again.

Communicate in Color

Print speaks to people. A connection is made when your customer holds and experiences one of your printed materials.

“When you hand me your business card, you create a mental and visual link,” says Monica Doss, entrepreneur in residence at Wake Forest Innovations in Winston-Salem, N.C. “Even after I’ve added you to my contact database, I keep your card.”

Let your marketing speak for itself!

Your Authorized Xerox Agent

As your Authorized Xerox Agency for Collier, Lee, Hendry, Sarasota, Charlotte and Manatee counties, SWFL Office Solutions is proud to serve businesses of all sizes and functions. We are leading you towards a successful future as your strong ally. No matter what office solution you’re looking for, we have it armed and ready. Contact us today to partner with us.

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