5 Ways to Make the Most of Your Marketing

You have the power of print right in the palm of your hand. So, how can your business make the most of it? We have one word for you; Marketing.

Marketing is the heart and soul of your business’ success. From your business cards to trade show flyers and promotional items, customers should know who you are, what your services are, and how they can reach you.

Xerox and Southwest Florida Office Solutions are helping you put the “pizzazz” in your marketing materials!

Propel Your Presentation

Presentations are the introduction to your business. Shouldn’t it be that great first impression that “Wow’s” clients? Propel your presentations into professional territory with high quality print materials. Xerox devices give you professional prints every time. Invest in high quality paper, gloss, texture, whatever you need to make client proposals and presentations the best that they can be.

Your business should have branded letterhead, envelopes, notepads; whatever they’re writing on, make sure it has your business name on it. Paper exudes professionalism, luxury, and effort. Convince prospects before you even start the presentation.

Brand Those Business Cards

Business cards are the best kept secret to success. When you’re at networking events around southwest Florida, chances are you return to the office with dozens, if not hundreds, of business cards. Flip through them and what do you see? Bland colors, hard to read text, no contact information? Spruce up your own business cards with a fresh design, concise information, and the “wow” factor that will differentiate your business from the competition.

Take Advantage of Templates

Face it, you don’t have all the time in the world. While you would love to spend hours pouring over each client, the reality is that there are only so many hours in a day. That’s when templates are a godsend. Create documents by industry, location, or demographics. This will fast-track business deals, mailing materials, and marketing. For example, if you service a dozen real estate companies, why not create one target audience that can be used across the board. Save for a few tweaks, this will save you from meticulously looking at each individual target demographic.

While you’re at it, create templates for client proposals, email blasts, project processes. Take the time now, so you can save it later.

Every Door Direct Mail

In 2016, 23% of SMB budgets were dedicated toward direct mail. Direct Mail is a cost-efficient, successful way to grow your business and reach the people who need you most.

It’s not just hearsay, it’s proven! “The average consumer receives more than 100 emails in their inboxes each week, yet only 16 pieces of physical mail arrives in their mailbox weekly.” Xerox reports, “Direct mail is highly effective, with a 3.7% response rate, compared with 0.2% for email and 0.1% for paid search. Combined, direct mail outperforms all digital channels by 600%.”

Bring your business to you customer’s front door.

The Power of Promotional Items

Who doesn’t want free stuff?

Strut your stuff out on the street with flyers, mugs, pens, and any other office necessity, branded with your business. Promotional items grab consumer’s attention and keep it. Take goodies with you to networking events, trade shows, and out on the town.

Print Materials in SWFL

SWFL Office Solutions is proud to help you reconnect in Fort Myers with affordable, high-quality products and services! We are serving Collier, Lee, and Hendry counties, as well as Sarasota, Charlotte, and Manatee counties. Contact us today to discuss how we can connect your office with print solutions today!

 

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